Privacy Policy

Last updated: March 27, 2026

1. Introduction

Alif (“we”, “us”, “our”) operates the joinalif.com website and the Alif treasury intelligence platform. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

Alif is incorporated in the United Arab Emirates and is subject to UAE federal data protection laws, including Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data.

2. Information We Collect

Information you provide: Name, email address, company name, and role when you join our waitlist or create an account.

Financial data: When you use our platform, we process bank statement data, transaction records, and account balances that you upload or connect. We access this data in read-only mode and never store bank credentials.

Usage data: We collect anonymized analytics data about how you interact with our website and platform using PostHog, including pages visited, features used, and session duration.

Cookies: We use essential cookies for authentication and session management. We do not use third-party advertising cookies.

3. How We Use Your Information

  • To provide and maintain our treasury intelligence platform
  • To process your waitlist registration and communicate product updates
  • To generate cash flow analytics, forecasts, and optimization recommendations
  • To improve our services through anonymized usage analytics
  • To comply with legal obligations under UAE law

4. Data Storage and Security

Your data is stored on servers within the UAE and processed in compliance with UAE data sovereignty requirements. We use industry-standard encryption (TLS 1.3 in transit, AES-256 at rest) and implement strict access controls.

We do not store bank login credentials. Bank connections use read-only API access or one-time statement uploads. Uploaded statement files are deleted after data extraction.

5. Data Sharing

We do not sell, trade, or rent your personal information. We may share data with:

  • Service providers: Infrastructure hosting (Railway, Vercel), email delivery (Resend), and analytics (PostHog) — all under strict data processing agreements
  • Legal authorities: When required by UAE law or valid legal process
  • AI processing: Financial data is processed by third-party AI models for analysis. Data is not used to train these models and is processed under enterprise agreements with data protection provisions.

6. Your Rights

Under UAE data protection law, you have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion of your data
  • Withdraw consent for data processing
  • Export your data in a machine-readable format

To exercise these rights, contact us at privacy@joinalif.com.

7. Data Retention

We retain your account data for as long as your account is active. Waitlist data is retained until you unsubscribe or your account is created. Financial data is retained for the duration of your subscription plus 90 days, after which it is permanently deleted.

8. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by email or through a notice on our website. Continued use of our services after changes constitutes acceptance of the updated policy.

9. Contact Us

If you have questions about this Privacy Policy, contact us at:

Alif
Dubai, United Arab Emirates
privacy@joinalif.com